Sr. Design IC and Design Manager
Desktop, iOS, and Android
I helped transform Adobe Aero from a fragmented team with an open-ended vision into a focused, strategically aligned product—enabling major technical breakthroughs like App Clips and Geospatial editing. These features reshaped how users engage with mobile AR and were showcased at Google I/O and in real-world brand and educational experiences.
When I joined the Aero team, the product was at a crossroads. Mobile AR was wide open—technically and creatively—and the space naturally attracted passionate, opinionated builders with divergent ideas about what AR was for. At the same time, key leaders on the team weren’t aligned, and our potential was constrained by a lack of shared direction. My job wasn’t to push a single vision but to lead a process: surfacing the core beliefs we did share, aligning the team around those truths, and translating them into a strategic roadmap we could all commit to.
That alignment created the clarity and conviction needed to make bold, high-stakes decisions—each with significant opportunity cost. One of the biggest was our bet on App Clips. We knew frictionless sharing was key to unlocking the value of mobile AR, but our 3D engine was orders of magnitude too large to meet Apple’s App Clip size limits. At the time, we didn’t even know if it was technically feasible. But with a clear, shared vision, we committed engineering resources and took the leap.
It paid off. As a design team, we aimed to “make the viewing experience as lightweight as possible while keeping high-value features like video recording and sharing,” and that vision became reality. Aero App Clips enabled users to experience AR scenes instantly—no download required. That breakthrough transformed our product’s reach and usability, turning a major barrier into a seamless entry point for users.
We also steered Aero toward outdoor, geolocated AR experiences and secured a strategic partnership with Google. This enabled us to integrate geospatial editing and Google 3D Tiles directly into Aero. The work was featured at Google I/O. Brands like Gap and Mattel launched immersive activations in Times Square using Aero Geospatial, while our broader user base began experimenting with the beta in their own projects.
This work didn’t just improve a product—it demonstrated how aligned leadership can empower teams to take bold bets and deliver transformative results. That’s the kind of strategic, cross-functional leadership I bring to complex, emerging technology spaces.